Southern Avenue Release ‘Upside’ New Single

Southern Avenue Release ‘Upside’ New Single

Grammy-nominated Memphis-based roots, blues, and soul band Southern Avenue release their new radio single, “Upside.” “The song, available on all digital service platforms, is a featured track on the band’s new Alligator Records debut album, Family. A new lyric video for “Upside” premieres today. Family will be released on April 25, 2025, and will be available on CD, translucent green vinyl LP and at all digital service providers.

Southern Avenue — recently nominated for a Blues Music Award for “Band Of The Year” — is unlike any other group on the scene today. The band features three Memphis-born sister singers who perfected their vocals in church before embracing their own sonic identity: lead vocalist/songwriter Tierinii Jackson backed by her two harmonizing, multi-talented musician sisters, Tikyra (TK) on vocals and drums and Ava on violin, percussion and vocals. Israel-born and bred guitarist/songwriter Ori Naftaly (who founded the band in 2015 and who is also married to Tierinii), provides funky grooves and raw Memphis guitar.

Watch “Upside”

 
Upon release to radio, “Upside” instantly became one of the most added new singles on the Americana Radio Singles Chart. It is currently being supported by some of the leading NPR Music stations in the country, including WFUV-New York, Roots Radio WMOT-Nashville, WFPK- Louisville, KY and over a dozen others in its first week.

Later today, Southern Avenue celebrates the release of “Upside” with a live concert broadcast on NPR Music station WXPN-FM in Philadelphia at 12:00pm Eastern time. They will perform on the tastemaker station’s wildly popular Free At Noon program from the stage of World Café Live.

Speaking of the song, Tierinii says “Every day’s a new chance to find your joy. Upside is all about embracing that. It’s about dancing through the uncertainty, and choosing to see the beauty in every new day. It’s an anthem for moving forward, embracing change, and finding something to be grateful for—because life is too good to stay stuck.”

According to Ori, “We all get caught up in things we can’t control—stressing over the past, worrying about the future. But this song is about the here and now. It’s a reminder to embrace each day, let go of the baggage, and choose to see the light in every moment.”

Naftaly founded Southern Avenue in 2015, two years after arriving in Memphis to perform at the International Blues Challenge with his original band. The first time he saw Tierinii Jackson, the city’s premiere vocal powerhouse, he didn’t hesitate, saying, “I saw my entire future flash in front of me.” The two shared a few initial sessions, then TK joined on drums and Southern Avenue was born. “We’ve been a family ever since,” Tierinii says.

Southern Avenue is named after the famous street that runs through the center of Memphis, leading past the original home of Stax Records. But it was still a surprise to the band when they became the first Memphis group signed to the newly reformed Stax label, which released their self-titled debut album in 2017. In 2018 the band won the Blues Music Award for Best Emerging Artist. Their follow-up, Keep On, received a GRAMMY nomination. Constant touring has brought Southern Avenue to destinations across North America, Europe and Australia, and earned them non-stop adulation from fans, press and fellow musicians. In 2024, the band joined the Outlaw Music Festival tour, performing alongside Willie Nelson, John Mellencamp and Bob Dylan.

According to Naftaly, “Family is the story of how we found each other, held on through the highs and lows, and built something stronger than we ever imagined. It’s about the moments that test you, the people who lift you, and the belief that even through the hardest times, something beautiful is waiting on the other side.”