The Record Company Announce New Album 'Play Loud' Out Oct. 8, Share New Single

Photo: The Record Company by Travis Shinn

July 8, 2021—GRAMMY-nominated Los Angeles-based trio The Record Company’s highly anticipated third studio album Play Loud is set for release October 8 on Concord Records. Listen/share new album track “How High” and watch the official video below. Pre-order the LP HERE.

“‘You’re welcome!’ Those were the first words our producer said to us with a grin as he pushed play on the first mix of ‘How High.’ It was crackling with energy, it was exciting as hell, we were floored. ‘How High’ is big, it’s new, it’s brimming with spirit, shining out with hope, and dropping more hooks than a charter fishing vessel. It rocks, turn it up. How High do you want to fly? Play Loud.”

The video was directed by Nathan Karma Cox and produced by Cory Reeder. “All of us grew up during a time when big budget music videos influenced the culture, and we vividly remember how much MTV impacted us as kids,” the band recalls. “When you have a chorus that proclaims ‘How High!’, we felt we needed a video to match that big energy.”

Play Loud is produced by GRAMMY-winning producer Dave Sardy (Oasis, Wolfmother, Modest Mouse, LCD Soundsystem) and finds the band collaborating with outside songwriters for the first time ever, including Kevin Griffin and Sam Hollander on “How High.”

Watch “How High”

On Play Loud, the group stretches out artistically and explores their far-flung influences. “On the first two albums, people might have thought we were three guys who sit around a campfire, praying to Muddy Waters and John Lee Hooker, and we’re not,” notes bassist Alex Stiff. “We’re three different guys with different musical tastes. It’s time for all of us to show our individuality, and this record shows us evolving.”

The Record Company—consisting of guitarist/lead vocalist Chris Vos, bassist Alex Stiff and drummer Marc Cazorla—most recently released their EP Side Project (also via Concord Records), which finds the band reimagining and reconstructing some of their favorite tracks by a wide range of artists including Big Mama Thornton, Cypress Hill, INXS and Willie Dixon. Listen HERE.

Play Loud is the follow-up to the band’s critically lauded sophomore album All of This Life. Upon its release, Rolling Stone noted that the single “Life to Fix” “isn’t so much a return to form as it is taking that form a big new level,” while NPR Music raved that the track “breathes new life into a style of music.”

The band’s debut, Give It Back to You, earned them a GRAMMY nomination for Best Contemporary Blues Album. The critically acclaimed record produced three Top Ten hits at Triple-A radio, including lead single “Off the Ground,” which reached #1 on Billboard’s Adult Alternative Songs chart. Entertainment Weekly describes their debut album as a “soul scorcher.” The Record Company has appeared on “Jimmy Kimmel Live!,” “The Late Show with Stephen Colbert,” CBS “This Morning,” NPR’s “World Café” and SiriusXM, and has shared bills with John Mayer, My Morning Jacket, Nathaniel Rateliff and the Zac Brown Band.

The Record Company Play Loud Tracklisting
1. Never Leave You
2. How High
3. Gotta Be Movin’
4. Out Of My Head
5. Live As One
6. Today Forever
7. Get Up And Dance!
8. Paradise
9. Awake
10. Lady Lila
11. Midnight Moon
12. Ain’t Going Home