Photo: Southern Avenue by Michael Weintrob
Southern Avenue Shares Official Music Video “Push Now”
New Album, Be The Love You Want
Out August 27 via Renew Recordings/BMG
Album Produced by Multi-Grammy Winner Steve Berlin
(Memphis, TN) – The Memphis-based soul powerhouse Southern Avenue recently announced the release of their third full-length album BE THE LOVE YOU WANT along with the album’s feature track “Push Now.” Today, Southern Avenue share the official music video for the song; a light-hearted happy-go-lucky visual that showcases the band’s personality and incorporates family members from the entire Southern Avenue team.
“We wanted the video to be fun, colorful, and alive. What better way to do that than to make it a raging party filled with super-cute kids,” says Southern Avenue frontwoman, the song’s co-writer and mom of two of the video’s young stars, Tierinii Jackson. “The energy of the track was definitely matched by our adorable friends. It’s LIT!”
Watch “Push Now”
BE THE LOVE YOU WANT was produced by multi-GRAMMY® winner, Steve Berlin (Los Lobos, Deer Tick, Susan Tedeschi, Jackie Greene), and co-produced by Ori Naftaly, and arrives on August 27, 2021 via Renew Records/BMG.
Ahead of the release, the band will set out on an extensive tour, which includes two weeks supporting 2X GRAMMY® Award-winning pop superstar Jason Mraz whom the band collaborated with on the song “Move Into The Light.”
Pre-order link for Be The Love You Want
About Southern Avenue:
Memphis-based, GRAMMY®-nominated Southern Avenue inked their first record deal with Stax Records in 2016. The first Memphis band signed to Stax in over 40 years, their self-titled debut was an immediate phenomenon, reaching #1 on iTunes’ “Top Blues Albums” chart before being honored with the 2018 Blues Music Award for “Best Emerging Artist Album.” 2019’s KEEP ON proved an even greater success, debuting among the top 5 on Billboard’s “Top Blues Albums” chart amidst worldwide critical acclaim, ultimately earning Southern Avenue their first GRAMMY® Award nomination, for “Best Contemporary Blues Album”.
In addition to the early success that the band has had with their recordings, they have also found a home on the road. The band has performed in 15 countries on three continents and averages over 150 shows in a typical year, making the group one of the most sought-after live performance experiences. Their high-energy shows have captivated audiences around the globe, making this eclectic group a must-see at venues and festivals alike.
You guys are AWESOME!!!!!